- The partnership will enhance DXtrade user conversion and retention through visitor activation, analytics, and marketing automation
- Traders will benefit from tailored notifications and content, risk assessment and portfolio management alerts, and regulatory compliance tools
DXtrade, the flagship out-of-the-box trading platform with an open API from global software developer, Devexperts, has announced today its partnership with customer engagement and data analytics technology provider, Solitics.
Solitics incorporates brokers’ data and an array of smart communication features. By combining these together, the technology provider empowers brokers to automatically communicate with their traders on a one-on-one level. This is enhanced further through multiple capabilities such as real-time messaging with dynamic personalized content, advanced targeting, and segmentation. By leveraging traders’ behavioral data, combined with market data and real-time communication, Solitics enables brokers to hyper-personalize traders’ experiences and strengthens customer conversion and retention rates.
DXtrade is a turnkey FX and CFD trading platform. Available off-the-shelf with the option for partial or full customization, the platform provides an all-encompassing trading ecosystem. Features include instant liquidity through market maker feeds, high-speed order matching, and a modular approach for scalable solutions. DXtrade also offers a mobile app, a range of broker tools, and an order management system with risk engines for alerts and liquidations.
Through the integration, DXtrade-powered brokers will have ongoing access to a comprehensive range of trader data, including portfolio performance and relevant market events, as they happen.
With this advanced level of detailed information on trader activity, brokers are empowered to tailor communication, providing highly customized, timely, updates in full automation. Customized communication features include enhanced insights, such as trading strategies based on real-time data; risk assessment; and tailored portfolio management alerts.
Harel Falk, VP Sales and Business Development at Solitics, says: “Solitics supports brokers in forging more meaningful connections with traders. By leveraging the power of Solitics, brokers can enhance the trading experience, deploy timely engagements when and where it matters most, providing valuable insight, enhancing communication and increasing customer loyalty.”
Jon Light, Head of OTC Platform, says: “We are continuously looking for ways to enhance our offering to brokers. Solitics’ unified ecosystem consolidates information from various sources, enabling tailored communication and promoting data-driven decisions. This empowers brokers to provide real value-add and foster stronger client relationships.”
For more information, please contact:
Mariana Wall
PR Manager at Devexperts
E: pr@devexperts.com
About Devexperts
Devexperts has been developing software for the capital markets since 2002. The company’s core expertise are multi-asset trading platforms, matching engines, and exchange solutions. Headquartered in Ireland, Devexperts’ development team consists of 900 engineers located in offices in the USA, Germany, Bulgaria, Singapore, Portugal, Turkey, and Georgia. Learn more at: https://devexperts.com.
About Solitics
Solitics is a leading provider of real-time, personalised marketing automation solutions and data management, designed to help businesses optimize and enhance their customer engagement strategies. By seamlessly integrating with existing data sources and platforms, Solitics empowers companies to leverage their data to deliver tailored product experience and personalized and timely marketing campaigns. With a focus on actionable insights and user-friendly interfaces, Solitics enables businesses to make data-driven decisions that drive growth and enhance customer experiences. For more information, visit www.solitics.com.
